LONDON (9 February 2017) — National Geographic Traveller (UK) and the National Geographic Society are collaborating on a social media campaign this February to promote their adventures on the Silk Road.
The campaign will call on travellers to share their experiences on the Silk Road on social media to promote the route as well as amplifying the work of National Geographic Fellow Paul Salopek, and of National Geographic Traveller writer, Emma Thompson.
Paul Salopek – a Pulitzer prize-winning journalist and National Geographic Fellow – is retracing a 21,000-mile journey taken by the first humans as they migrated out of Africa. His storytelling project, carried out almost entirely on foot, started in 2013, and he has been traversing the Silk Road region since April 2016.
Emma Thompson took a 47-day trip last year on a commission from National Geographic Traveller (UK). Acting as the brand’s Digital Nomad, she travelled 7,456 miles across six countries from Xi’an in China to Istanbul in Turkey.
The campaign is calling on readers and followers to share their experiences of the Silk Road using the hashtag #NGSilkRoad.
Pat Riddell, editor of National Geographic Traveller (UK) said: “The Silk Road has long captured the imagination of travellers and adventurers, and it’s an exciting proposition to team up with National Geographic Out of Eden Walk and bring the stories and experiences to a wider audience.”
“The long and storied history of the Silk Road permeates all the countries and cultures it winds through,” said Salopek. “As I traverse this vast region at boot-level, I also am reminded how much this ancient trade route built the modern world as we know it—it was the original laboratory for globalization. I’m so pleased to partner with National Geographic Traveller to share this experience with as wide an audience as possible.”
Emma Thompson’s full feature will be in the April issue of National Geographic Traveller (UK). Read more at natgeotraveller.co.uk/silk-road
National Geographic Traveller (UK) is published under license by APL Media Limited, from National Geographic Partners LLC in Washington, D.C. The 180-page travel and lifestyle magazine was launched in December 2010, and is packed full of you-are-there photography, authentic travel experiences and inspiring narratives. natgeotraveller.co.uk
National Geographic Partners LLC (NGP) is a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. NGP returns 27 percent of its proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. nationalgeographic.com
National Geographic Society is a leading nonprofit that invests in bold people and transformative ideas in the fields of exploration, scientific research, storytelling and education. They support educators to ensure that the next generation is armed with geographic knowledge and global understanding. National Geographic Society aspires to create a community of change, advancing key insights about the planet and probing some of the most pressing scientific questions of our time. Their goal is measurable impact: furthering exploration and educating people around the world to inspire solutions for the greater good. nationalgeographic.org