Brands – National Geographic Traveller (UK)2018-11-05T18:58:23+00:00

Project Description

National Geographic Traveller (UK)

Launched in the UK in December 2010, National Geographic Traveller has successfully established itself as a major player in consumer travel publications, winning the category of Best Consumer Holiday Magazine at the British Travel Awards in 2014 and 2015.

The 10-issue frequency title joined a worldwide family under the National Geographic Traveler (US) brand, becoming the 15th international edition of one of the most iconic and widely read magazines in the world.

The 180-page travel and lifestyle magazine is packed full of you-are-there photography, authentic travel experiences and inspiring narratives all focused on the brand’s theme ‘All Travel, All the Time’. National Geographic Traveller is passionate about discovering the world, its endless cultures and fascinating people while championing sustainable travel.

We are delighted to have APL Media Limited as our partner on National Geographic Traveller in the UK. Their demonstrated successes within the travel category, coupled with their high editorial values, positions National Geographic Traveller well with both readers and advertisers alike.
Declan Moore, Senior VP of International Publishing, National Geographic

Key Statistics

Average income
Readers across the UK


National Geographic Traveller Food is a 132-page magazine, distributed free with the March, June, September and December editions of National Geographic Traveller (UK). The focus is strong narratives and authentic travel and food experiences — classic storytelling with a culinary twist.

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National Geographic Traveller (UK) is accompanied throughout the year by a series of full-colour, high-gloss supplements. From perennial favourites and the latest hotspots to off-the-beaten-track destinations, the supplements range in size from 28 to 64 pages, offering inspiring narratives and an in-depth guide to specific countries, regions and travel themes.


Published once a year as the Jul/Aug issue, the luxury edition of National Geographic Traveller (UK) focuses on the latest in luxury travel. The 180-page magazine is filled with the best indulgent destinations and inspiring stories centred on high-end travel.

National Geographic Traveller Jul/Aug 2015 – luxury issue


Distributed twice a year with the Jan/Feb and Jul/Aug issue of National Geographic Traveller (UK), this 64-page supplement targets travel lovers who want to share their experiences as a family. Offering necessary know-how on what to do, how to do it and where to go, the Family supplement doesn’t compromise its routes in authentic travel experiences.

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The Collection

Launched in 2014, this beautiful bookazine series puts a spotlight on the best and latest trends in The Spa Collection, Luxury and Africa. Each annual bookazine contains a complete A-Z guide on the best tours, spas, travel and accommodation, plus style tips and what’s new in the industry.

The Luxury Collection
The Spa & Wellness Collection

Events & Exhibitions

As well as its award-winning magazine, National Geographic Traveller is always getting involved in events, awards and exhibitions; from its travel writing and photography competitions – followed by exhibitions of the photography shortlist – to masterclasses and workshops, to its annual Reader Awards. The team also set up camp at the Telegraph Outdoor & Adventure Travel Show and Destinations Show each year to get involved in everything from photography competitions to travel clinics.

Reader Awards

The annual National Geographic Traveller Reader Awards are our readers’ chance to have their say, voting for their favourite destinations, airlines and more.

In 2016, readers were again able to vote for their favourite destinations, airlines and tour operators, as well as five new categories, including best travel blog. The results were announced during a ceremony on 29 November 2016 at Le Meridien Piccadilly hotel in London, hosted by celebrity TV chef Kiran Jethwa. Michael Palin was also present to collect the award for Outstanding Contribution to Travel.

Winners were selected by a record 7,957 voters — almost 2,000 more than 2015 — and were automatically entered into a draw to win a range of prizes, from a seven-night cruise in northern Iceland to a year’s subscription to National Geographic Traveller (UK). Over 300 travel industry professionals attended the invite-only event, which was live-streamed on the night. The hashtag #NGTReaderAwards reached over 500,000 Twitter accounts with nearly 4 million impressions. Following the success of the past two years, the NGT Reader Awards will run again in 2017, with the awards ceremony due to be held on 27 November.

Reader Awards 2015

Travel Geeks: Rush Hour

Travel Geeks: Rush Hour is National Geographic Traveller’s series of regular after-work talks. Advice, technical know-how, photo ideas… and a glass of something cheery. Our series of informal chats are tailored to fit around our readers’ busy lives. Travel Geeks: Rush Hour is just an hour long, and offers readers the chance to hear from our experts, share a drink and join in the lively debate. Events scheduled for 2016 cover topics as diverse as Arctic expeditions, food tours and rail travel.

Travel Geeks

Website and app

With a weekly blog, the Nat Geo Traveller website rounds up the best of the magazine, with additional travel content too. Search for inspiration by holiday type or destination, whether you’re looking for a city break or something to do with the family. The website is also the go-to spot for following digital nomad – a writer and photographer who travel around destinations blogging, making short videos and tweeting as they go. The National Geographic Traveller (UK) app allows readers to enjoy all of the award-winning content from our print magazine on their iPad or iPhone.

Social Media & Newsletters

Spread across the social media platforms of Twitter, Facebook, Google+, Instagram and Pinterest, National Geographic Traveller continues to share even more inspiring travel content, whilst sticking to its ethos ‘All Travel, All the Time’. A weekly newsletter is sent out to over 60,000 subscribers highlighting the best of the website.