Project Description

THE CHALLENGE

With a portfolio of over 500 properties in 46 countries, Hyatt wanted a solution to keep its staff and other key travel trade professionals updated on new hotels and refurbishments, as well as convey key messages such as the segmentation of different brands, loyalty rewards and its corporate responsibility scheme.

OUR SOLUTION

A branded trade publication that has the look and feel of a consumer magazine with inspiring photos and relevant content for professionals that conveys Hyatt’s core values.

Hyatt Life, a 24-page, glossy A4 magazine, is distributed to ABTA Magazine readers and Hyatt’s corporate offices three times a year, while an electronic version is emailed to all Hyatt offices worldwide. In addition, the magazine is used by Hyatt as a marketing tool at events, including trade fairs.