Case Study: Fairline Yachts2018-07-20T11:52:17+00:00

Project Description

Fairline Yachts

FAIRLINE YACHTS

THE CHALLENGE

Leading yacht manufacturer Fairline Yachts wanted to commemorate its 50th anniversary with a one-off book. Its longstanding reputation for high-quality boat-making, since 1967, led Fairline to seek a fitting tribute to its decades of innovation and tradition.

Fairline Yachts

OUR SOLUTION

Our editorial and design team liaised closely with Fairline from first concepts to final end product.

We paired beautiful photography of the yachts, locations, people and craftsmanship with personal memoirs of those who have been integral to the company’s success: from the designers to the owners, to the yacht traders and boat-makers themselves.

The aim was to honour Fairline’s long and illustrious heritage with a bespoke book that reflects the luxury status of the yachts, while providing a special insight into the company’s long and distinguished past.

THE RESULTS

We produced a limited-edition, linen-bound, gold-embossed book that was distributed to Fairline’s existing customers. It was also displayed at boat shows and other major promotional events.

As we worked closely with the client, we were able to ensure a fast turnaround on the project, bringing the 200-page book from conception to print in just 12 weeks – in time for display at the 2017 London Boat Show at Excel.