Postcards by APL Media debuts a redesign and new look

London (16 February 2017) — Postcards, the magazine for the Travel Leaders Network, has been relaunched by APL Media, with a fresh new look to reflect the new partnership of Vacation.com and Travel Leaders.

Postcards has been created by the merger of two former publications — Destination Vacation and Postcards — to create the new-look magazine by publisher APL Media Limited.

Josephine Price, editor of Postcards said: “We’re really excited to have created this new magazine with Travel Leaders Network. Our writers travel the world to bring intriguing features, news and reviews to our readers. The redesign has been a huge success and we’re proud of the refreshed publication.”

The consumer-facing magazine tackles trending travel destinations via absorbing narratives, weekend guides, product round-ups and inspiring photography. Special offers from the travel agencies represented by Travel Leaders Network are also included.

Anne Marie Dezso, director of strategic marketing, Travel Leaders Network, said: “Redesigning a travel publication from the ground up is a big job. From layout to content, fonts and imagery, the entire design scope is a task that can only be successful when done in a collaborative effort. The feedback from our agents and their consumers has been overwhelmingly positive.

“The professional design, calls to action and enticing editorial pieces allow the customer to be immersed in the travel experience. Our agents love Postcards and the fact that it brings consumers to their agencies seeking to book the travel plans featured in the publication.”

The new title has combined the most successful elements of the previous magazines and, with the aid of the Travel Leaders Network team, adopts a refreshing editorial slant focusing on unique experiences and the local people that consumers might encounter on their travels.

Inside this issue of Postcards:

Cover story: We follow a first-timer’s voyage to the iconic Golden Triangle

Destinations: We hop between the idyllic volcanic islands in the Bay of Naples to discover the real Italy, join a tastebud-tingling trail of Mexico City and jump aboard a cruise to experience the best of the Caribbean

Weekender: Our three-day guide to Sanibel Island

On the trail: Plotting a path through Colorado’s ski resorts

World’s Best: The must-see medieval castles across the globe

Pack your Bags: Winter ski essentials to take you to the slopes

Sight to See: Exploring New Zealand’s Fiordland National Park

Off the Grid: We investigate the places you can discover on a Distinctive Voyages cruise

Read the digital version of the Winter 2017 issue here: http://aplmedia.co.uk/pc117/

Notes

Postcards is an award-winning custom travel magazine published four times per year exclusively for Travel Leaders Network. The 68-page perfect bound magazine is distributed to 170,000 top travel customers in the US, delivering exciting editorial on today’s most popular destinations and unique travel experiences. Our associates are also able to order extra bulk copies for cruise nights, trade shows and bridal fairs. A user-friendly online version is emailed to 1,000,000 travellers.

APL Media previously published Destination Vacation for Vacation.com before it was absorbed into the all-new Travel Leaders Network group in 2016. After the consolidation of Travel Leaders in 2016, the group wished to streamline its marketing efforts. The resulting title, Postcards, is published quarterly.

CONTACT

For editorial enquiries:
Tel: +44 (0)20 7253 9906
editorial@aplmedia.co.uk

Josephine Price, Editor
Tel: +44 (0) 20 7253 9906
Josephine.price@aplmedia.co.uk

Maria Pieri, Editorial Director
Tel: +44 (0) 20 7253 9906
maria.pieri@aplmedia.co.uk

Matthew Jackson, Managing Director
Tel: +44 (0) 20 7253 9009
matthew@aplmedia.co.uk

Anthony Leyens, CEO
Tel: +44 (0) 20 7253 9009
anthony@aplmedia.co.uk