National Geographic Traveller (UK) has completed a multi-platform paid content campaign for ENIT, The Italian Government Tourist Board, that began in September and concluded in November.

The campaign, which showcased the country’s outdoor wonders, was centred around eight digital pieces that were grouped together in a dedicated hub on the National Geographic Traveller (UK) website.

The pieces covered everything from active adventures to relaxing outdoor breaks, including hiking adventures along the Grand Italian Trail, relaxing in some of Italy’s best thermal baths and a road trip along the ancient Via Emilia.

The articles appeared in print in December’s issue of National Geographic Traveller (UK) and were also reprinted in a dedicated 12-page supplement for ENIT to distribute at events.

National Geographic Traveller (UK) has a cover price of £5.25, is available via subscription and on newsstands, and is published 10 times a year. Visit nationalgeographic.co.uk/travel for more information.