National Geographic Traveller (UK) team members represent APL Media at PPA Demo Days and a BSME branded content roundtable
Members of the National Geographic Traveller (UK) team will be taking part in two key industry events this April, for the PPA and the BSME, sharing insight on direct partnerships and the evolving role of branded content.
On Tuesday 28 April 2026, National Geographic Traveller (UK)’s head of campaigns, Will Allen, will speak — alongside other strategic partnerships experts — at the PPA Demo Days on how publishers can unlock revenue through direct partnerships. The session will take a deep dive into how to reduce friction in the sales process, improve reporting and ROI visibility, streamline campaign delivery and maintain key relationships.
The event will showcase a clear view of how leading commercial teams are tackling the biggest challenges in direct partnerships today.
If you work in commercial, sales or direct partnerships in B2B or B2C businesses, this is the event for you.
Register for PPA Demo Days tickets here: Register
Venue: PPA HQ, Fora, Chancery House, Chancery Lane, London WC2A 1QS
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On Wednesday 29 April 2026, National Geographic Traveller (UK)’s editorial director and COO, Maria Pieri, will be hosting a roundtable discussion on branded content for the British Society of Magazine Editors (BSME) answering whether branded content still has a reputation problem.
The Devil Wears Branded Content — Brand X Publishers in 2026 will look into how to shape partnerships to build influence and drive value. In 2026, it’s where some of the most ambitious, creative and commercially important work is happening — and where the smartest editors are making their mark.
Alongside leading voices from travel, food, motoring and fashion brands, Rachael Ashley (group content director, Cedar), Andy Calton (director of brands & content – auto and specialist, Bauer), and Alex Herrmann (director, UK and Ireland, director Europe West, Switzerland Tourism), Maria will moderate the session to cover how the best brand-publisher collaborations are being built now and what brands really want from editorial partners.
Whether you’re commissioning, creating or leading, this is a chance to rethink what branded content can be, and how to make it work on your terms.
Book tickets to the event here: Book tickets
Venue: Mach II, The Peninsula London, 1 Grosvenor Place, London SW1X 7HJ
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About APL Media
APL Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.
APL Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the Travel Media Awards. It is also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers.
