Living360, APL Media’s lifestyle brand, has reached the halfway mark of its six-week partnership with Crohn’s & Colitis UK. This editorial and social campaign is focused on raising awareness about inflammatory bowel disease (IBD) and the impact of charity fundraising challenges. 

The partnership, which started in mid-April and ends in late May, will culminate with Living360’s acting deputy editor Evelyn Richards running the Edinburgh Marathon in support of the charity. 

A number of features have already been published to coincide with the campaign. These include: 

• What Adele Roberts wants you to know about running with a stoma. As Evelyn prepares to run the Edinburgh Marathon, she speaks to Adele Roberts about running with a stoma and what it means to show up, visibly and unapologetically. Read more. 

• What running a marathon does to your body — and how to recover after race day.  
  A look at the toll marathon training really takes on the body and how to best support it afterwards. Read more. 

The campaign has also extended across social media, with collaborative posts published with Crohn’s & Colitis UK and Adele Roberts reaching hundreds of thousands of users, helping to drive awareness of IBD among new audiences. 

Evelyn says: “This partnership has been an opportunity to combine practical health content with powerful storytelling. From recovery advice to lived experiences, it’s about helping people better understand conditions that are often invisible but deeply impactful.” 

Looking ahead, the series will continue to spotlight in-depth interviews with those living with Crohn’s and colitis, exploring diagnosis, day-to-day impact and life with a chronic condition.  

Find out more about the campaign here: https://aplmedia.co.uk/living360-partners-with-crohns-colitis-uk-for-edinburgh-marathon-fundraising-initiative/  

If you would like to support Evelyn’s fundraising efforts for Crohn’s & Colitis UK, visit her JustGiving page here: https://www.justgiving.com/page/living360-marathon-evelyn  

Sign up to Living360’s newsletter here for further interviews and updates on the series, and follow at:  

Instagram: @living360uk   
LinkedIn: Living360  
TikTok: @living360_uk 

### 

About APL Media 
APL Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

APL Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the Travel Media Awards. It’s also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk