Living360, APL Media’s lifestyle brand, has completed its editorial partnership with Crohn’s & Colitis UK, raising 192% of its initial fundraising goal through a multi-platform awareness campaign that extended across all digital channels. 

The campaign culminated in Living360’s acting deputy editor, Evelyn Richards, completing the Edinburgh Marathon in support of the charity. Reflecting on the experience, Evelyn said: “The marathon was one of the toughest physical challenges I’ve ever done as temperatures reached around 23C and there were long stretches of exposed heat throughout the route. However, I kept reminding myself what I was running for, and the stories we’d spent weeks helping tell through this campaign helped carry me through the hardest moments and the finishing line.” 

The six-week partnership combined editorial storytelling, social content and fundraising initiatives designed to spotlight the realities of living with inflammatory bowel disease (IBD), while encouraging conversations around chronic illness, visibility and resilience. 

Discover the series of features Living360 published throughout the partnership: 

• What Adele Roberts wants you to know about running with a stoma. Read more. 
• What running a marathon does to your body — and how to recover after race day. Read more. 
• The reality of living with Crohn’s or colitis in your 20s. Read more. 
• The stoma bag myths that still need debunking. Read more. 
• The marathon kit, fuel and gear that Evelyn relied on for race day. Read more. 

Evelyn added: “From the start, we wanted this partnership to feel honest, informative and human at its core. Crohn’s and colitis are often invisible conditions, and hearing directly from those willing to share their experiences was very powerful. It was incredibly rewarding to see how strongly audiences connected with the stories.” 

If you would like to support Evelyn’s fundraising efforts for Crohn’s & Colitis UK, visit her JustGiving page here. 

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About APL Media 
APL Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

APL Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the Travel Media Awards. It is also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk