A European holiday is always a good idea. With this in mind, National Geographic Traveller (UK) has started unveiling digital postcards on Instagram — featuring scenes from all over the continent, such as picturesque Greek villages and canalside cafes in Paris — to round off a multi-platform summer campaign. The aim is to appeal to the gen Z and millennial section of the title’s growing online audience. 

Running since the beginning of June, the content strategy features over 10 curated newsletters, each exploring subjects like the best European summer spots for families and classic Mediterranean experiences, as well as country-specific spotlights.  

Plus, a dedicated Pinterest board complements an array of website-exclusive storytelling centred around summer travel in Europe. 

Discover some of the content: 

• 10 European food festivals you won’t want to miss this summer. Whether they’re celebrating sardines, spicy sausage, plums or pickles, these events bring communities together with local food, traditional drinks and rich culinary cultures. Read more. 
• Try Europe’s best city-to-swim rail trips this summer. Whether you’re in Turin, Bergen or San Sebastián, a wild swimming experience is often only a short train ride away. Read more. 
• 5 alternative European islands to explore this summer. Europe’s islands have long lured travellers and a break from the mainland promises escapism and discovery. Read more. 

Don’t miss out on upcoming postcards: follow National Geographic Traveller (UK) on social media  
Instagram: @natgeotraveluk 
Facebook: @natgeotraveluk 
Pinterest: @natgeotraveluk 
TikTok: @natgeotraveluk 

Don’t miss out on upcoming summer travel recommendations. Subscribe to the multi-award-winning newsletter by National Geographic Traveller (UK), here: https://confirmsubscription.com/h/y/3B21D3AB209313BF  

### 

About APL Media 
APL Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

APL Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the Travel Media Awards. It is also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk