From posting simple baking videos on her social media channels in 2021 to a debut cookbook and spot on Forbes 30 Under 30 list only four years later, Remi Idowu is well on her way to becoming one of the biggest names in the UK’s food scene.  

As part of Living360’s new digital cover star series, launched in March 2026, Katie Sipp-Hurley met with the content creator to find out how she turned a kitchen hobby into a burgeoning career. 

Dive into an excerpt below: 

Cooking was always central to Remi’s family life, and learning to cook was simply a part of growing up. “When you’re an African daughter, you have to know how to cook,” she says. “Everyone has to care about food.” 

But it was what she didn’t cook at home that really captured her imagination. 

“We never baked at home, so I was intrigued by it,” she says. “I’d watch the Food Network and all the baking competitions and think it looked so fun — so I started experimenting.” 

Perhaps it’s this combination of familiar home cooking and playful experimentation that’s made her content resonate so widely. By May 2023, she’d reached 100,000 followers on Instagram. Little did she know that, only a couple of years later, she’d have gained 700,000 more. 

“I think that might be what makes people trust me,” she says. “I’m not professionally trained; I’m just a normal girl who likes to cook and bake.” 

Read the full feature on Living360’s website, here: https://living360.uk/chef-remi-idowu-interview-cookbook/  

Living360’s monthly cover stars series aims to showcase individuals who leave an inspiring and notable mark in the worlds of fitness, health, wellness or sports.  

Follow Living360 so you don’t miss out on its future cover stars: 
Website: living360.uk 
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LinkedIn: Living 360 
TikTok: living360_uk 
 
For enquiries and further information on Living360’s future cover stars, contact [email protected] 

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About APL Media 
APL Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

APL Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the Travel Media Awards. It’s also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk