The Meet the Team Monday series catches up with the direct response (DR) sales team this month. The team help businesses gain recognition in themed guides distributed with major national publications, including The Telegraph, The Independent and The Standard. Covering sectors such as travel, health, education and family, the team connects businesses with large national audiences through targeted print and digital campaigns.

Operating across lifestyle and travel content, the team’s day-to-day jobs include finding opportunities for business and revenue, building rapport with clients and helping brands expand their reach. 

Edward Alexander-Webber, commercial manager, national press campaigns  

Edward is responsible for identifying new business opportunities, negotiating commercial agreements, delivering revenue growth and developing tailored solutions that meet client objectives. He has prior experience leading national media campaigns, developing commercial partnerships and managing client relationships across a range of sectors. 

Adam Fox, commercial manager, The Telegraph campaigns  

Having joined APL Media in 2016 as a sales executive, Adam worked his way up to manage The Telegraph campaigns. His role involves heading up the team selling advertisements in spreads that are distributed with The Telegraph. Adam says the best thing about coming into work each day is working with his team. 

Ben Paschalis, national press consultant  

Ben has 14 years of advertising experience. Specialising in selling paid content in spreads that are distributed with The Telegraph, he combines industry insight with a passion for helping businesses gain national recognition, connecting their products and services with prospective clients. 

Crystal Hartstone, media consultant, national press   

With a background in print and digital media, Crystal works closely with clients to understand their ideas and bring their campaigns to life. As a media consultant for the national press, she enjoys building relationships with clients and helping them share their stories with readers. Crystal joined the team in June 2026 after relocating from New Zealand. She previously worked for Stuff, one of New Zealand’s most popular news publications. 

Lucy Hogan, media consultant, national press   

Lucy joined the team this month, having previously worked in the media industry for two years in Newcastle. She’s enjoying meeting new clients and learning about their businesses and ideas, as well as building strong relationships. 

Meet the Team Mondays will continue over the coming months, introducing colleagues from across APL Media and offering the chance to put faces to the names behind the brands. 

Explore current vacancies at APL Media:  https://aplmedia.co.uk/careers/ 

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About APL Media  
APL Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.   

APL Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the Travel Media Awards. It’s also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk