(6 November 2026, London): Seven in 10 women surveyed who have been diagnosed with ADHD initially attributed their symptoms to anxiety or depression, according to new research from Living360, highlighting significant gaps in awareness and understanding of the condition. 

The survey of more than 700 women, commissioned by APL Media’s lifestyle and wellbeing platform as part of its The ADHD Gap campaign, also revealed that 36% of respondents diagnosed with ADHD had initially been treated for another condition, while 80% said ADHD had greatly impacted their work and careers. 

Exploring everything from recognising symptoms and accessing healthcare to workplace challenges and personal relationships, the research highlights the difficulties women with ADHD continue to face, alongside wider public misconceptions about the condition. 

Key findings from The ADHD Gap survey 

Recognition and diagnosis 

• 70% of women diagnosed with ADHD initially attributed their symptoms to anxiety or depression. 

• 36% of those diagnosed reported initially being treated for another condition. 

• 29% of women diagnosed with ADHD first sought help between the ages of 35 and 44. 

Healthcare and support 

• 61% of respondents believed healthcare providers needed a better understanding of ADHD in women. 

• 32% were deterred from seeking an assessment or diagnosis by long NHS waiting times. 

• 29% felt they wouldn’t be taken seriously by a doctor or healthcare professional. 

• 34% of those diagnosed felt the healthcare system had failed to recognise their symptoms. 

Workplace and everyday life 

• 80% of respondents diagnosed with ADHD said the condition had greatly impacted their work and careers. 

• 45% of respondents felt they had to ‘mask’ or compensate for their symptoms in the workplace. 

• 60% believed employers needed a better understanding of ADHD. 

• 83% of respondents identified friendships and social lives as areas significantly affected by ADHD. 

Public awareness and understanding 

• 65% of those diagnosed with ADHD felt their symptoms and experiences were misunderstood by others. 

• 52% of respondents believed ADHD in women and girls was not understood by the general public. 

Katie Sipp-Hurley, project editor at Living360, said: “We commissioned this survey to better understand women’s experiences and identify where greater awareness and support are needed. What’s particularly striking is how many women initially attributed their ADHD symptoms to other conditions, and the impact ADHD can have on their working and personal lives. 

“By bringing these voices and experiences to the forefront, we’re hoping to challenge misconceptions and address the issues women tell us matter most.” 

More about The ADHD Gap campaign 

Launched in September 2026, The ADHD Gap is a Living360 editorial campaign dedicated to exploring the experiences of women with ADHD and addressing gaps in awareness, understanding and support. 

The survey has played a central role in shaping the campaign’s editorial coverage, helping Living360 identify the topics and questions that matter most to its audience. 

Building on the campaign, Living360 plans to explore opportunities to bring women with ADHD together, creating spaces to share experiences, access support and build new friendships. 

Find out more about The ADHD Gap campaign and subscribe to the Living360 newsletter. 

Notes to editors 

About the survey 

The ADHD Gap survey was commissioned by Living360 and received responses from more than 700 women. It explored awareness and perceptions of ADHD in women, alongside the experiences of those living with the condition, including recognition of symptoms, diagnosis, healthcare, employment and personal relationships. 

Percentages relating to women diagnosed with ADHD refer to that respondent group rather than the entire survey sample. 

Further details and survey results are available from Living360. 

About Living360 

Living360 is an online lifestyle and wellbeing magazine helping readers take a 360-degree approach to wellness. Through articles, newsletters and social media, Living360 explores wellbeing across mind, body, nutrition, beauty and travel. 

Its mission is to provide UK audiences with advice that’s both aspirational and achievable, helping readers work towards a sustainably healthier lifestyle without sacrificing moments of indulgence. 

Instagram: @living360uk 
Facebook: Living360 Plus 
LinkedIn: linkedin.com/living360uk 

About APL Media 

APL Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture. 

APL Media delivers custom content, branded campaigns and editorial consultancy, runs internship schemes including Step Up and produces leading events such as the Travel Media Awards. It’s also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. 

aplmedia.co.uk 

Media enquiries 

Katie Sipp-Hurley 
Project Editor, Living360 
Tel: +44 (0) 20 7253 9906 
[email protected] 

Anna Evdokimou 
Lifestyle Editor 
Tel: +44 (0) 20 7253 9906 
[email protected] 

Mattie Lacey-Davidson 
Managing Editor, Lifestyle 
Tel: +44 (0) 20 7253 9906 
[email protected] 

Maria Pieri 
Chief Operating Officer & Editorial Director 
Tel: +44 (0) 20 7253 9906 
[email protected]