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News  /  15th November 2021

A look at the latest digital campaigns created by the National Geographic Traveller (UK) team

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A look at the latest digital campaigns created by the National Geographic Traveller (UK) team

The National Geographic Traveller team works with clients to create branded content campaigns, from interviews and first-person accounts to events and a 20-page destination guide. Here are some of the latest digital campaigns that were published on nationalgeographic.co.uk.

Indonesia Tourism Board
This campaign saw the team create a 20-page destination guide on Indonesia, which accompanied the December 2021 issue of National Geographic Traveller. It covered five destinations: Lake Toba in North Sumatra; Borobudur in Central Java; Bali; Labuan Bajo on Flores Island; and Likupang in North Sulawesi. Two of the features — a weekend guide to Labuan Bajo and a round-up of three locals’ perspectives — were also reproduced on the website.

Norway Home of Skiing
Whether sailing across a fjord on a boat safari or gliding through the snow on a sleigh pulled by huskies, winter adventures in Norway abound. This listicle, which featured both online and in print, rounds up five adventures travellers can experience in Norway and includes insights from five locals.

Carlton Hotel St Moritz
The renowned Swiss resort of St Moritz is home to winter sports, Alpine cuisine and thermal waters — all set against the majestic backdrop of the Alps. This listicle rounds up five of the best experiences within the resort, plus four of the best activities at the Carlton Hotel St Moritz.

Whether it’s getting to know the cosmopolitan city of Vancouver or spending time in a rejuvenating hot spring in the Rockies, there’s plenty to experience in Canada’s British Columbia. This digital article includes two fly-drive itineraries from Trailfinders that encapsulate the very best of this exciting province.

Zillertal, in Austria’s Tyrol region, is the ideal destination for a family winter break. This article, which featured both in print and online, explains why — detailing everything from skiing to tobogganing, to Zillertal’s spa offerings and thriving culinary scene.

Kenya Tourism Board
At the core of this campaign was a virtual Travel Geeks event, organised by the National Geographic Traveller team and held on 28 September 2021. It saw an expert panel discuss the adventurous activities, wildlife and culture Kenya has to offer travellers. To maximise audience reach, this campaign also included five articles, which were all featured both in print and online over five months: a photo story showcasing Kenya’s wildlife; two profiles of members of the country’s Maasai Mara community; an interview with an adventure guide from Mount Kenya National Park; an inside guide to the Kenyan cities of Nairobi and Kisumu; and an eyewitness account of a hot air balloon ride over the Maasai Mara.

Busan Tourism Organisation
With long beaches and mountain temples, the South Korean port city of Busan has emerged from Seoul’s shadow to become a thrilling destination. This article, which featured both online and in print, outlines how to spend a long weekend in this seaside city, and highlights three street foods to try and three seaside attractions to visit.

Saastal/Saas-Fee Tourism
In this Q&A, Olympic Swiss snowboarder Frederik Kalbermatten explains why the region of Saas-Fee/Saastal, where he grew up, remains his favourite winter playground.