London, UK — [31 March 2025] — APL Media, the award-winning content marketing agency behind National Geographic Traveller (UK) and other premium titles, is thrilled to announce the appointment of Andrew Hirsch as non-executive director. This strategic move reinforces APL Media’s commitment to scaling its operations and expanding its global presence as it embarks on an exciting new phase of growth.

Founded in 1997, APL Media has built a reputation for delivering engaging, innovative content across print, digital and live platforms in the travel and lifestyle sector. The appointment of Andrew Hirsch signals a bold step forward in its mission to enhance its reach, diversify its offering and stay ahead in an ever-evolving media landscape.

A seasoned industry leader

Andrew Hirsch brings more than three decades of experience in media and content marketing, including an extraordinary 28-year tenure as CEO of John Brown Media, where he helped transform the company into a global leader in branded content. Widely recognised for his strategic insight, commercial acumen and deep industry knowledge, Hirsch has consistently demonstrated a unique ability to scale businesses and deliver impactful content solutions for clients.

Hirsch said: “I am delighted to be joining APL Media and supporting the very talented team who consistently create the very best in travel, food and lifestyle content. Alongside their leading creative output, APL Media has an exceptionally strong commercial team, which in today’s competitive environment marks them out as true leaders in the content marketing industry.”

Driving strategic expansion at APL Media

In his new role, Hirsch will work closely with APL Media’s senior leadership team, advising on strategic growth, new market opportunities and product innovation. His involvement will be pivotal as the company continues to evolve its offering, enter new sectors and cement its position as a global player in the content marketing space.

APL Media chairman and co-founder Anthony Leyens said: “We are also delighted to welcome Andrew Hirsch to APL Media as non-executive director. With more than 30 years of industry experience and a remarkable legacy of leadership, Andrew has been at the forefront of shaping the branded content sector. His strategic insight and proven ability to scale businesses will be instrumental as we accelerate our global expansion.

“Andrew will provide invaluable guidance as we strengthen our position in key markets, enhance our content portfolio and explore new opportunities for innovation. His leadership and track record speak for themselves, and we’re pleased to have him on board as we move into this exciting phase of growth.”

Notes for editors

About APL Media

APL Media is an award-winning publisher and content marketing agency that’s been reshaping how brands communicate with their audiences since 1997. The company publishes market-leading titles including National Geographic Traveller (UK)and Food by National Geographic Traveller (UK), and delivers high-quality content across print, digital and live formats. Under the National Geographic brand umbrella, APL Media also produces events and campaigns that connect audiences with powerful stories and experiences around the world.

For more information, visit aplmedia.co.uk