London (13 March) – The highly anticipated ASTA Worldwide Destination Guide 2025/26 is out now! Produced by APL Media, this essential resource for the American Society of Travel Advisors (ASTA) provides travel professionals with invaluable insights to support their work in the US travel industry. Packed with expert knowledge, country-specific details and industry trends, the guide ensures advisors have everything they need to sell destinations confidently.  

Zane Kerby, ASTA President and CEO, says: “The ASTA Worldwide Destination Guide is more than just a reference tool — it’s a bridge connecting travel advisors to the world. With insights spanning the globe, this guide equips our members with the knowledge to craft extraordinary travel experiences. ASTA remains committed to providing our members with the resources they need to succeed. Whether you’re an international agency, tour operator, consortium, travel agency, host agency, independent agent or supplier, this guide is an invaluable asset.” 

Matthew Midworth, Commercial Director at APL Media, adds: “We’re proud to provide the US travel sector with such a valuable resource. The ASTA Worldwide Destination Guide ensures advisors can confidently offer their clients engaging, up-to-date destination insights.” 

An Indispensable Resource for Travel Advisors 

Designed as a year-round reference tool, the ASTA Worldwide Destination Guide features: 

• Comprehensive country-by-country listings with key details on currency, transportation, weather, cultural insights, vaccinations and visa requirements. 
• US state profiles alongside global travel industry insights. 
• Exclusive features exploring major regions and emerging destinations, from African safaris to Caribbean diving spots, European gems and Central American wonders. 

The guide reaches 55,000 of the most influential members of the US travel industry. ASTA members represent 80% of all travel sold in the United States through the travel agency distribution channel, including 190,000 travel advisors, 8,000 domestic agencies and 250 international suppliers. 

Michael Schottey, ASTA Vice President of Membership, Marketing and Communications, highlights the guide’s impact: “Knowledge is power in the world of travel and the ASTA Worldwide Destination Guide gives our members a competitive edge. With its comprehensive listings, it’s an indispensable tool for advisors looking to expand their expertise and better serve their clients.” 

ASTA members play a crucial role in the US travel industry, selling 59% of all cruises, 75% of tours and 40% of airline tickets — totalling approximately 735,000 air tickets daily. While travel agencies make up the majority of ASTA’s membership, the organisation also includes suppliers and other key industry players. 

ASTA’s mission is to support the business of selling travel through advocacy, knowledge-sharing and professional development. With members in 120 countries, ASTA and its affiliates form the world’s leading travel trade association. 

View a sample of the ASTA Worldwide Destination Guide 2025/26  
For further information, visit aplmedia.co.uk 

Notes:  

APL Media produces the annual ASTA Worldwide Destination Guide for ASTA, delivering high-quality content tailored for the travel industry. An award-winning publisher and content marketing agency founded in 1997, APL Media has been shaping the way brands communicate for over 27 years. 

Specialising in travel and lifestyle content, APL Media publishes National Geographic Traveller (UK) and Food by National Geographic Traveller (UK), alongside digital campaigns, lifestyle guides and live events. 
aplmedia.co.uk 

ASTA was founded in 1931 as the American Steamship and Tourist Agent’s Association and is the largest association of travel professionals in the world today. Members include travel agents, tour operators and support services right across the spectrum, from small family-owned businesses to the largest tour operators. asta.org  

Contact:  

Beth Finney, editor, ASTA Worldwide Destination Guide  
+44 (0) 20 7253 9906  
[email protected]  

Matthew Midworth, commercial director  
+44 (0) 20 7253 7386  
[email protected]