APL Media is pleased to announce the release of the ASTA Worldwide Destination Guide 2026/27, a publication for the American Society of Travel Advisors. The guide is an invaluable reference resource, widely embraced by the US travel industry, and is packed full of useful member and travel industry information. 

The ASTA Worldwide Destination Guide provides travel industry professionals with a handy reference guide, which can be used throughout the year. It provides comprehensive, country-by-country listings complete with maps that outline key information, such as currency, transportation, weather, local attractions, cultural information, vaccinations and visa details. The guide also features US state profiles, travel industry insights and useful company information. Advisors selling a destination can find all the information they need to do so confidently and accurately.  

The publication also contains a variety of in-depth features that explore both larger territories and specific destinations, sharing key attractions and industry insights. Whether clients are keen to try a safari in Africa, dive into the Caribbean, discover lesser-known destinations in Europe or explore the ancient sites of Central America, the ASTA Worldwide Destination Guide will have the information required to inspire a trip. 

Zane Kerby, ASTA president and CEO, says: “The ASTA Worldwide Destination Guide is more than just a reference tool — it’s a bridge connecting travel advisors to the world. With insights that span the globe, this guide equips our members with the knowledge they need to craft extraordinary travel experiences for their clients. At ASTA, we remain committed to providing our members with the resources they need to succeed, and whether you’re an international agency, tour operator, US-based consortium, travel agency, host agency, independent agent or supplier, this guide is an invaluable asset in that mission.” 

Michael Schottey, ASTA Vice President of Membership, Marketing and Communications, says: “Knowledge is power in the world of travel and the ASTA Worldwide Destination Guide empowers our members with a competitive edge. With its comprehensive country-by-country listings, this guide is an indispensable resource for advisors looking to expand their expertise and better serve their clients.” 

Matthew Midworth, commercial director at APL Media, says: “We’re very proud to continually provide the US travel sector with a tool as useful as the ASTA Worldwide Destination Guide, ensuring advisors can offer their clients interesting and up-to-date information about their chosen destinations.” 

The ASTA Worldwide Destination Guide reaches 55,000 of the most influential members of the US travel industry. ASTA members represent 80% of all travel sold in the United States through the travel agency distribution channel. ASTA and its affiliates represent 190,000 travel advisors across the US, 8,000 domestic travel agencies and supplier travel companies and 250 international travel supplier members. 

American travel advisors sell 59% of all cruises, 75% of tours and 40% of airline tickets — that’s approximately 735,000 air tickets each day. Most of ASTA’s members are travel agencies, but many other types of travel companies join.  

The mission of ASTA and its affiliated organisations is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA and its affiliates comprise the world’s foremost travel trade association with members in 120 countries. 

View a sample of the ASTA Worldwide Destination Guide 2026/27, here: http://aplmedia.co.uk/WDG25

For further information, visit aplmedia.co.uk 

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Notes: 

APL Media produces the annual ASTA Worldwide Destination Guide for ASTA. APL Media creates multi-channel content for consumer and trade audiences, primarily in the travel and lifestyle sector. This includes the award-winning National Geographic Traveller (UK) magazine and a series of lifestyle guides apps and digital campaigns for national broadsheets. aplmedia.co.uk  

ASTA was founded in 1931 as the American Steamship and Tourist Agent’s Association and is the largest association of travel professionals in the world today. Members include travel agents, tour operators and support services right across the spectrum, from small family-owned businesses to the largest tour operators. asta.org 

Contact: 

Maria Pieri, editorial director 
T: +44 (0) 20 7553 7376  
[email protected] 

Matthew Midworth, commercial director 
Tel: +44 (0) 20 7253 7386 
[email protected] 

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About APL Media   
APL Media is a multi-award-winning content marketing agency and publisher, producing high-quality print, digital and live media across the travel and lifestyle sectors. Since 1997, it has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC, supported by brand extensions including guides, events and digital platforms. The portfolio also features Living360, a digital lifestyle brand covering wellness, travel, food, sustainability and culture, distributed via national media and its own platform. APL Media delivers custom content, branded campaigns, editorial consultancy, internship schemes, including Step Up and leading events such as the Travel Media Awards. Its trade titles include Postcards and the ASTA Worldwide