APL Media logo

back to news

News  /  6th April 2021

We are hiring: Digital marketing manager

Image

We are hiring: Digital marketing manager

Start date: ASAP
Contact: Via email only: [email protected]
Please note: Only successful candidates will be contacted.

APL Media Limited is looking for a skilled and passionate digital marketer, advertiser and outstanding communicator to join its friendly Kentish Town-based office. Your duties will include planning, implementing and monitoring our digital marketing campaigns across all digital networks.

Key responsibilities

  • Manage, develop and oversee all aspects of digital marketing, including the marketing database, email, social, subscriptions, advertising and analytics
  • Manage marketing plans in all mediums across APL Media for all core brands
  • Oversee paid social strategy for APL Media brands, including events, editorial, sales and marketing to cover paid-for partner content, events promotions, subscriptions marketing and editorial promotions, plus the associated budget management and invoicing process
  • Develop and maintain a subscriptions marketing strategy and execute campaigns for core brands such as National Geographic Traveller (UK)
  • Manage the marketing newsletter schedule, including company updates, Eventbrite, reader panels and solus subscriptions emails
  • Measure and report on the performance of all commercial digital marketing campaigns and assess against goals (ROI and KPIs)
  • Keep abreast of best practice in social media, continuously reviewing processes and suggesting better ways of working
  • Identify trends and insights, and optimise user funnels, spend and performance
  • Brainstorm new and creative strategies
  • Collaborate with internal teams to improve user experience
  • Collaborate with agencies and clients
  • Oversee and manage all contests, giveaways and other promotions
  • Maintain Google paid advertising campaigns for subscriptions, partner content and any other Google AdWords campaigns
  • Maintain other third-party advertising campaigns, such as Flipboard and Taboola

Requirements

  • Understanding of the advertising environments of social media platforms, including Facebook, Instagram, Twitter and LinkedIn
  • Understanding of ad serving tools
  • Understanding of Google Ad Manager
  • Understanding of web analytics tools, such as Google Analytics and Webtrends
  • Proven work experience in digital marketing
  • Experience with A/B and multivariate experiments
  • Knowledge of HTML, CSS and JavaScript development constraints
  • Strong analytical and data-driven thinking
  • Consistently to date with the latest trends and best practices in online marketing and measurement
  • An eye for design and photography, and an excellent standard of written English (desirable)

What else?
If you’re interested in this position, please send a copy of your CV with a cover letter stating what makes you a suitable candidate for this position.

About us
APL Media Limited is a medium-sized company based in Kentish Town, London. Over the past 20 years, we have focused on travel and lifestyle content for the consumer and trade and have built a friendly, loyal and experienced team.
 
Our titles 
Trade: Postcards, ASTA Worldwide Guide
Consumer: National Geographic Traveller (UK), National Geographic Traveller – The Collection, National Geographic Traveller Food and newspaper inserts.