LONDON (8 October) – Are you ready to ride the Korean Wave? Hallyu, as South Koreans describe the country’s immense cultural export, has swept across the world in recent years — covering everything from K-pop to kimchi. And this guide, distributed with the November 2024 issue of National Geographic Traveller (UK), provides a taste of what awaits when you get there. 

Georgia Stephens, editor of the South Korea guide, says: “It’s exciting to cover South Korea in a standalone, 84-page guide, which celebrates the best the country has to offer. Inside, the features provide an expert overview of culture, cuisine and everything in between, complemented by a wealth of original photography.” 

In Seoul, we look at the many faces of local youth culture, from vinyl bars to the cafe that ‘rains’. Over in coastal Busan, we round up the best ways to explore the city like a local — with an option to quite literally surf the K-wave. Further afield, we head into the northeastern mountains for hiking and temple stays; meet the real-life mermaids of Jeju island; and taste our way around Jeonju, where traditional dishes are served with a twist. 

Just don’t be surprised if you get swept along. 

Also inside: 

• Cherry blossoms: Three spots to see the spring blooms 
• Matchmaker: Alternative cities rich in history, nature and more 
• Island-hopping: The southern city of Mokpo is the perfect base for adventures at sea 
• Meet the shaman: Kim Ju-hyoung on the folk religion’s place in modern society 
• Culture: Beloved crafts, customs and celebrations 
• Essentials: Practical advice to plan your travels 
• Great little place: Our writers’ favourite haunts

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Notes 

National Geographic Traveller (UK) is published under licence by APL Media Limited, from National Geographic Partners LLC in Washington, DC. The travel and lifestyle magazine launched in December 2010, and is packed full of you-are-there photography, authentic travel experiences and inspiring narratives. nationalgeographic.co.uk/travel 

CONTACT:  

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Georgia Stephens, editor 
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Maria Pieri, editorial director & chief operating officer 
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Matthew Jackson, chief executive officer 
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Anthony Leyens, chairman & co-founder 
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About APL Media    

An award-winning publisher and content marketing agency founded in 1997, APL Media Limited has been changing the narrative, and the way clients communicate with their audiences, for over 27 years. In addition to publishing the award-winning magazines National Geographic Traveller (UK) and Food by National Geographic Traveller (UK) and organising related events under the National Geographic brand umbrella, APL Media produces print, digital and live media across the travel and lifestyle sector. aplmedia.co.uk