Could Ecuador soon start to seriously rival Brazil, Argentina and Colombia for the attention of UK visitors? With access to the Amazon, the Andes, UNESCO-listed cities and some of the planet’s most intriguing wildlife islands, this underrated South American country offers so much.   

In this 36-page guide, sponsored by Ecuador Tourism and published with the September 2025 issue of National Geographic Traveller (UK), we explore the extraordinary biodiversity and cultural heritage that make Ecuador one of South America’s most exciting travel destinations.    

Combining award-winning journalism with original photography that celebrates Ecuador’s unique landscapes, we tuck into the country’s exciting food scene, from Indigenous community cook-outs to new-wave dining in Quito, and delve into the crafts passed down through generations in Cuenca. We also meet the Andean cowboys keeping their culture alive with horse-riding adventures around Cotopaxi volcano, explore the unique flora of El Cajas National Park on foot and discover highlights of the Galápagos for an unforgettable island-hopping trip.  

Lorna Parkes, editor of the 2025 Ecuador guide, said: “With peaks that rise to 20,545ft, more than 50% of its land cloaked in forest and wildlife species found nowhere else in the world, Ecuador can legitimately claim to be one of the most nature-rich countries on the planet. And the best part is that its relatively small size means that travellers can get a taste of everything in one trip.”   
 
To read a sample of the supplement, click here. 
To subscribe to the National Geographic Traveller (UK) newsletter, click here.   
To explore APL Media’s ongoing campaign with Ecuador Tourism, click here. 

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Notes  
National Geographic Traveller (UK) is published under licence by APL Media Limited, from National Geographic Partners LLC in Washington, DC. The travel and lifestyle magazine launched in December 2010 and is packed full of you-are-there photography, authentic travel experiences and inspiring narratives. nationalgeographic.com/travel   

For more information about National Geographic, visit nationalgeographic.com, find us on the National Geographic app or visit us at Facebook, X, Instagram, Youtube, LinkedIn, Pinterest and TikTok.  

About APL Media 
APL Media is a multi-award-winning content marketing agency and publisher, producing high-quality print, digital, and live media across the travel and lifestyle sectors. Since 1997, it has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC, supported by brand extensions including guides, events, and digital platforms. The portfolio also features Living360, a digital lifestyle brand covering wellness, travel, food, sustainability, and culture, distributed via national media and its own platform. APL Media delivers custom content, branded campaigns, editorial consultancy, and leading events such as the Travel Media Awards and Step Up. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also produced for national newspapers. 
aplmedia.co.uk