APL Media is working with independent.co.uk to offer unique native content opportunities. The well-respected flagship website of The Independent receives 87 million unique global users per month and nearly double the amount in monthly page views. Through APL Media, brands can access this distinguished readership and create online content with a difference.
Independent.co.uk attracts high-net-worth readers with a significant disposable income and a strong interest in global affairs, culture and lifestyle. Offering both digital native content as well as digital display takeovers, APL Media manages a range of unique opportunities for advertisers to broaden their reach and customer impact — not least the possibility of hundreds of thousands of ad impressions.
Since Summer 2024, APL Media has also been leading the Travel Marketplace initiative in partnership with The Independent, enabling businesses to promote any destination, from hidden gems to popular hotspots, and reach travel-loving readers looking for inspiration and guidance. Features of this strategic marketing tool include 12-week campaigns, seamlessly integrated destination messaging alongside relevant editorial content and advanced audience targeting capabilities.
Partner opportunities
A select number of partners will work alongside our expert team of writers to contribute to each digital native content package.
- Digital native content — Exclusive packages including advertorials in listicle format to other advertising opportunities, which remain live indefinitely. Topics span several sought-after niche areas of the travel industry, such as family travel, and popular lifestyle topics ranging from homes, gardens, food, drink, health, fitness, finance and beauty, to education and business.
- Digital display takeovers — Unparalleled advertising takeovers for periods ranging from 24 hours up to seven days either across the independent.co.uk. It’s a chance to capitalise on the digital traffic and surge in impressions produced through breaking news, stories and events
- The Independent Travel Marketplace — Targeted display takeovers, which provide exclusive access to advertising in the travel section of independent.co.uk . The Independent Travel Marketplace hosts some of the most authoritative and highly regarded digital travel editorial in the UK — with guaranteed placement against relevant editorial for 12 weeks. In addition, the advertising is underpinned by guaranteed impressions served over the booked campaign period.
Travel Marketplace themes:
European city breaks | Ski & snow | Family travel | Rail travel | Adventure travel | Wildlife & nature (including safari) | Walking & trekking | Cycling | Responsible/sustainable travel & ecotourism |Beaches & islands | Hotels & accommodation | Winter sun | Cruises | UK day trips | Spas & wellness | Cultural experiences | Food & wine | Luxury travel | Romantic getaways | Budget travel | Festivals & events | Aviation
Key figures:
Unique global users: 87 million
UK monthly users: 20 million
Average monthly visitors: 71 million
Page views past 12 months: 2 billion
Facebook: 10 million
X: 3.5 million
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