APL Media’s lifestyle branch, Living360, has launched a new social media strategy under the direction of deputy editor Evelyn Richards and content editor Priya Raj. With the aim of heightening the engagement of its existing readership, the revamped content introduces a multimedia approach and combines visually striking editing with culturally relevant topics. 

Focused on approachable lifestyle creatives featuring the Living360 team, the campaign consists of a series of weekly videos titled The 360 Edit, an affiliate-led product recommendation format guided by existing and new editorial content, as well as other topical activations including Q&As, product unboxings and new openings. 

Anna Evdokimou, acting editor of Living360, says: “Our new social strategy — spearheaded by Priya and Evelyn — is helping us to establish Living360 as an expert authority on health and wellness. The thoughtful use of video content allows users and readers to better connect with the Living360 team and get to know the writers behind the articles. Through this, we’re establishing a fantastic synergy between our website and social presence.”  

Since the launch of the revamped social media campaign, engagement has shown a notable increase across all platforms and content has been met with a successful response from readers and brands who are keen to work with Living360. 

The campaign will see the team continue to experiment with new formats for its growing audience interested in health, beauty, fitness and wellness. 

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Notes    
Living360 is an online magazine website helping its readers take a 360-degree approach to wellness. Through articles, newsletters and social media, Living360 tackles wellbeing through mind, body, nutrition, beauty and travel. Its mission is to provide UK audiences with advice that’s both aspirational and achievable — helping readers achieve a sustainably healthier lifestyle without sacrificing those much-needed moments of indulgence.   
 
Instagram: @living360uk   
Facebook: Living360plus 
LinkedIn: linkedin.com/living360uk   
Get in touch: +44 (0) 207 253 9906; [email protected]   

Anna Evdokimou, Living360 Acting Editor   
Tel: +44 (0) 207 253 9906   
[email protected]   

Maria Pieri, Editorial Director & Chief Operating Officer   
Tel: +44 (0) 207 253 9906   
[email protected] 

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About APL Media 
APL Media is a multi-award-winning content marketing agency and publisher, producing high-quality print, digital and live media across the travel and lifestyle sectors. Since 1997, it has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC, supported by brand extensions including guides, events and digital platforms. The portfolio also features Living360, a digital lifestyle brand covering wellness, travel, food, sustainability and culture, distributed via national media and its own platform. APL Media delivers custom content, branded campaigns, editorial consultancy and leading events such as the Travel Media Awards. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also produced for national newspapers. 
aplmedia.co.uk