Living360, APL Media’s digital lifestyle magazine, worked with the Macao Government Tourism Office to shine a light on this lesser-known Asian city and its vast offering.  

The goal of the campaign was to highlight its rich history, architecture, gastronomy and culture, while revealing the family fun and scope for adventure to be had across this island-adorned peninsula. 

Read it here 

Campaign highlights

• On-the-ground: A travel journalist was commission to visit Macao on a four-day trip, immersing themselves in everything this unique destination has to offer.  

• Digital content: With so many unmissable moments to include, a 2,200-word article was published on Living360.uk with both video and imagery to bring the words to life for readers.  

• Social media & newsletter showcase: Both organic and targeted social media posts expanded the campaign coverage, with the L360 newsletter placement driving further traffic.  

•  Press campaign: Living360 designed and produced an advertising takeover on the Independent homepage on 5 March, driving standout traffic to the article to raise Macao’s profile as a must-visit 2025 destination while also converting clicks to the Macao Government Tourism Office website. Three more digital display takeovers of the Independent homepage were planned over the month with the campaign concluding six weeks from publication.  

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Contact:  

Mattie Lacey-Davidson, Living360 Editor  
Tel: +44 (0) 207 253 9906  
[email protected]  

Maria Pieri, Editorial Director & Chief Operating Officer  
Tel: +44 (0) 207 253 9906  
[email protected]  

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Notes   

Living360 is an online magazine website helping its readers take a 360-degree approach to wellness. Through articles, newsletters and social media, Living360 tackles wellbeing through mind, body, nutrition, beauty and travel. Its mission is to provide UK audiences with advice that’s both aspirational and achievable — helping readers achieve a sustainably healthier lifestyle without sacrificing those much-needed moments of indulgence.  

Find out more: living360.uk  
Instagram: @living360uk  
Facebook: Living360 Plus 
LinkedIn: linkedin.com/living360uk  
Get in touch: +44 (0) 207 253 9906; [email protected] 

About APL Media    

An award-winning publisher and content marketing agency founded in 1997, APL Media Limited has been changing the narrative, and the way clients communicate with their audiences, for over 27 years. In addition to publishing the award-winning magazines National Geographic Traveller (UK) and Food by National Geographic Traveller (UK) and organising related events under the National Geographic brand umbrella, APL Media produces print, digital and live media across the travel and lifestyle sector. aplmedia.co.uk