On 14 July, Living360’s acting editor Anna Evdokimou participated in the Press Association (PA)’s latest Meet the Media session: The Taste Makers. The panel discussion took place at the PA’s offices in London’s Paddington area, with an audience of PR professionals and communications specialists.  

Moderated by Craig Gunn, managing director at PA Media Assignments, the panel also featured journalist Harry Wallop alongside the PA’s consumer affairs correspondent Josie Clarke and features editor, Lauren Taylor.  

The day began with a presentation led by Anna on how to pitch consumer and lifestyle stories to journalists, followed by a Q&A session with the panellists.  

“Panels such as this are a great way to connect with communicators and demonstrate the intricate work that goes into consumer and lifestyle journalism,” Anna said. “Our goal is to create compelling features that resonate with audiences, and exchanging ideas with PRs and brands plays a huge role in that.”  

The panel covered:  

• The needs of lifestyle editors  
• How to successfully pitch consumer stories  
• Advice for communicators on building relationships with journalists  
• What makes a spokesperson or expert genuinely useful 

Some of Anna’s key takeaways include:  

• Taking time to research the publication is pivotal to winning client coverage  
• Editors are seeking exciting data, statistics and research findings that will interest their audience 
• Press releases should be succinct and always include relevant contact information 

Living360 is the digital publication taking a 360 approach to health, wellness and beauty. Find out more, here: https://living360.uk/  

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About APL Media 
APL Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

APL Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the Travel Media Awards. It is also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk