At the beginning of 2025, Macao Tourism partnered with Living360, APL Media’s lifestyle team, to position the culturally rich special administrative region as a premier destination for travellers from the UK and beyond.

Taking in everything from Macao’s historical legacy and Portuguese heritage to its gastronomic offerings and exciting events calendar, the six-week campaign presented an authentic deep-dive into the region as a travel hotspot for all ages. 

Across digital and print, the Living360 team crafted a creative strategy, which ultimately outperformed industry and client expectations by a substantial margin. Backed by high user interaction through ad impressions on independent.co.uk and telegraph.co.uk as well as creative social media content, the campaign was received with great success and satisfaction. 

Key highlights of the multi-channel campaign include: 

• A narrative feature article, hosted on the Living360 website and written by a journalist, who experienced the destination first-hand, unveiling Macao to readers in a historical and cultural guide format, including CTA and external link placement to Macao Tourism’s official homepage. 
• Digital display ads on the wider Living360 website further drove engagement to its dedicated lifestyle readership. 
• A just under five-minute-long video was hyperlinked and embedded throughout to visually immerse audiences in the destination and increase engagement. 
• The campaign was further amplified across social media with organic as well as paid content following three separate themes: unveiling history, unveiling entertainment and Macao unveiled. 
• Working with The Independent, four complete homepage takeovers were organised to occur throughout March 2025 to capitalise on peak news traffic on independent.co.uk 
• Three more digital display advertisements were featured on Telegraph.co.uk in the shape of mobile banners, leaderboards and MPUs (mid-page units). 

Discover the full campaign here: https://aplmedia.co.uk/success_stories/macao-tourism/