Digital native content, digital display takeovers, The Independent Travel Marketplace
APL Media is working with independent.co.uk to offer unique native content opportunities. The website receives 87 million unique global users per month, through APL Media brands can access this audience and reach out to a distinguished readership and create online content with a difference.
Independent.co.uk is the flagship website of The Independent and attracts high-net-worth readers with significant disposable income. The digital native content and digital display takeovers are unique opportunities for advertisers to gain exclusive access to curious and affluent potential customers — and the possibility of hundreds of thousands of ad impressions.
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Digital native content
Ten partners will be selected to work with us on contributing to each digital native content package, which includes featuring in a ‘Top 10’ article, along with advertising opportunities. The content is written and edited by expert writers before being submitted to independent.co.uk. Articles will remain live indefinitely, ensuring continued benefit through SEO and a direct link to each partner’s website.
Topics span several sought-after niche areas of the travel industry, such as ski, spa, and family travel along with events, days out, attractions, romantic getaways, luxury islands and more. Articles also cover popular lifestyle topics such as homes, gardens, food, drink, health, fitness, finance and beauty, as well as education and business.
Digital display takeovers
APL Media provides the opportunity to advertise on the independent.co.uk homepage with a takeover of the main news home page for 24-hour up to seven days at a time. Through placement on the main news page of The Independent online, advertisers can capitalise on breaking news and leverage the incredible surge in views during major news events, transforming headlines into an advertising advantage.
The Independent Travel Marketplace
We also offer travel clients the opportunity of digital display takeovers through The Independent Travel Marketplace. This provides exclusive access to advertising in the travel section of independent.co.uk — where readers go for some of the most authoritative and highly regarded digital travel editorial in the UK — with guaranteed placement against relevant editorial for 12 weeks. In addition, the advertising is underpinned by guaranteed impressions served over the booked campaign period.
Travel Marketplace themes:
European city breaks | Ski & snow | Family travel | Rail travel | Adventure travel | Wildlife & nature (including safari) | Walking & trekking | Cycling | Responsible/sustainable travel & ecotourism |Beaches & islands | Hotels & accommodation | Winter sun | Cruises | UK day trips | Spas & wellness | Cultural experiences | Food & wine | Luxury travel | Romantic getaways | Budget travel | Festivals & events | Aviation
Key Figures
Monthly unique global users: 82.9 million
UK monthly users: 20 million
Average monthly visitors: 71 million
Page views past 12 months: 2 billion
Facebook: 10 million
X: 3.5 million
