The London Standard

APL Media produces travel and lifestyle publications alongside unique native content, digital display takeovers and editorial pillars across The London Standard’s media landscape.  

The themed publications curated by APL Media cover a variety of topics including health, food and drink, homes and gardens, family, finance, business, beauty and travel.  

Each partnership allows brands to reach the outlet’s affluent and suggestible audience, tapping into the largest circulation of any local newspaper and flagship website standard.co.uk with around 21 million page views per month. 

Partner opportunities  

Only a limited number of partners will be selected to work with us on contributing to any of these unique content packages: 

• DPS Lifestyle spreads – A variety of native content features printed in the Thursday middle section over two pages to a readership of 375.000 
• Newspaper publications – Focused feature sections with aspirational editorial content from National Geographic Traveller (UK), covering a variety of themes including Business, Good Life, Travel and a Christmas guide. A digital version reaches 250k social media and Living360 subscribers. 

• Digital native content – Exclusive packages from advertorials in listicle format to other advertising opportunities, which remain live indefinitely and cover a variety of niche and popular topics. With continued benefit through SEO and a direct link to each partner’s website, articles reach 1 billion ad impressions on average. 
• Display takeovers – Unparalleled advertising takeovers for periods ranging from 24 hours up to seven days either across the main news page or specialist areas on the websites. It’s a chance to capitalise on the digital traffic and surge in impressions produced through breaking news, stories and events. 

Key information 

At an average count of 375,000, The London Standard’s readers are evenly split and have an income that is 36% higher than the UK average. Most are time-poor professionals who tend to shop on their evening commute when 80% are more suggestible to purchases. Within The London Standard’s audience, 66% seek out brands that help them achieve their goals while 90% look to a revered newspaper specifically to find out what’s new in the capital.  

Standard.co.uk is The London Standard’s flagship website with around 21 million page views per month.  This equally split audience, the majority of which is under the age of 34, entertains a strong interest in retail, cultural happenings and leisure activities. While a significant amount situates itself in ABC1, 62% plan their social lives using digitally sourced information.  

Daily users: 1.3 million 
Unique global users: 63 million   
Page views past 12 months: 2 billion  
Facebook: 1.5 million followers 
X: 643,000 followers 
Social grade: ABC1 67%  
Average Thursday readership: 375,000  
Median age: 39