Partner opportunities
APL Media is working with the standard.co.uk to offer unique native content opportunities, as well as digital display takeovers of the website's homepage and editorial pillars, enabling brands to reach out to a distinguished readership and create online content with a difference.
Standard.co.uk is The London Standard’s flagship website with around 21 million page views per month. This equally split audience, the majority of which is under the age of 34, entertains a strong interest in retail, cultural happenings and leisure activities. While a significant amount situates itself in ABC1, 94% of readers shop during their lunch break and 62% plan their social lives using digitally sourced information.
Visit Standard.co.uk
Digital native content
A select number of partners will work alongside our expert team of writers to contribute to each digital native content package. From featuring in advertorials in listicle format to other advertising opportunities, partners will benefit from increased brand visibility and interaction through APL Media’s relationship with standard.co.uk. Articles will remain live indefinitely, ensuring continued benefit through SEO and a direct link to each partner’s website.
Topics span several sought-after niche areas of the travel industry, such as ski, spa and family travel, along with events, days out, attractions, romantic getaways, luxury islands and more. Articles also cover popular lifestyle topics such as homes, gardens, food, drink, health, fitness, finance and beauty, as well as education and business.
Digital display takeovers
APL Media provides the opportunity to advertise on the Standard.co.uk with a digital display takeover for periods ranging from 24 hours up to seven days. You can choose the main news home page — with the chance to capitalise on breaking news and leverage the incredible surge in impressions during major news events, transforming headlines into an advertising advantage. You can also choose other specialist areas on the website such as the Lifestyle, Culture, Homes & Property, Business and Sports pages.
To increase exposure, digital display takeovers can run for seven days on the Going Out and Travel sections, giving clients the opportunity to reach their specific niche audience for an extended period through an unparalleled advertising opportunity.
Key Figures
Unique global users: 63 million
Average monthly visitors: 71 million
Page views past 12 months: 2 billion
Facebook: 1.5 million
X: 183k+
