Telegraph

APL Media produces travel and lifestyle publications in The Daily Telegraph  for Wednesday and Saturday distribution as well as unique native content opportunities on its flagship website telegraph.co.uk . 

Distributed nationwide to newsstands and over 570,000 subscribers, The Daily Telegraph is one of the nation’s most respected newspapers and one of the last remaining traditional broadsheets. Telegraph.co.uk receives 26 million global users and 300 million page views per month and is a trusted destination for current affairs, finance, lifestyle and cultural insights. 

Through a well-respected partnership, brands can access this distinct, affluent readership, both through double-page feature spreads and publications in the print editions as well as digital content advertising and editorial. 

Partner opportunities 

Only a limited number of partners will be selected to work with us on contributing to any of these unique content packages: 

• DPS broadsheet spread campaigns in the Saturday edition — A variety of themed native content features printed across two pages in the Saturday middle section.  
• Newspaper publications in the Wednesday edition — Focused feature sections with aspirational editorial content from National Geographic Traveller (UK), covering a variety of themes including travel, finance, food and drink, family and more. A digital version reaches 250k social media and Living360 subscribers.  

• Digital native content — Exclusive packages including advertorials in listicle format, which remain live indefinitely and cover a variety of both niche and popular topics. Each article is produced by a specialised writer and gains continued benefit through SEO and a direct link to each partner’s website. 
• User-targeted digital displays – Unparalleled advertising displays across the website for periods ranging from 24 hours up to seven days, with the option to focus on specific, tailored demographics. It’s a chance to capitalise on the digital traffic and surge in impressions produced through breaking news, stories and events. 

 

Key information 

The Daily Telegraph’s and telegraph.co.uk’s audience comprise a large section of Britain’s mature and well-informed population. The vast majority fall into the ABC1 category, of which the main household shoppers are most likely to be loyal readers; more than 54% look for offers, taking multiple holidays a year. This highly engaged audience responds particularly well to print and digital advertising — 67% of readers who recalled a recent campaign said they took action as a result. Additionally, a 2023 Newsworks Trust Study found that news brands were found to be 21% less risky to users when compared to other online news sources. 

Social grade: ABC (81% – print; 72% – digital) 
Saturday readership: 1.1 million 
Wednesday readership: 697.000 
Monthly global page views: 300 million   
Facebook: 5 million followers   
X: 3.4 million followers  
Cross-platform monthly reach: 18 million