Surge in subscriptions sees National Geographic Traveller (UK) become the largest subscription magazine in the holiday, travel and tourism sector
National Geographic Traveller (UK) has reached over 30,000 subscribers, after seeing a surge in subscriptions in April and May, and an agreement with Lonely Planet magazine to take on its subscribers.
The coronavirus pandemic has had a swift and deep impact on many industries, including travel and publishing. Sadly, this has meant Lonely Planet magazine will no longer be published. From 1 June, its subscribers will receive National Geographic Traveller as well as the upcoming issue of National Geographic Traveller Food.
National Geographic Traveller’s next issue (July/August) will reach over 30,000 subscribers. Based on ABC figures, this will see the title become the largest subscription magazine in the holiday, travel and tourism sector.
Matthew Jackson, publisher of National Geographic Traveller, said: “We’re deeply saddened by the news Lonely Planet magazine will no longer be published, but we know this is a minor blip in this brand’s great journey. However, we’re delighted to welcome its subscribers and share our range of magazines, websites and live events with them so they can continue to be inspired and explore the world through National Geographic Traveller.”
National Geographic Traveller (UK) has a cover price of £4.95, is available via subscription and on newsstands, and is published 10 times a year. Visit nationalgeographic.co.uk/travel for more information.
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The National Geographic Traveller (UK) digital edition is available for Apple, Android and Kindle devices: ngtr.uk/NGTdigital
Notes
National Geographic Traveller (UK) is published under licence by APL Media Limited, from National Geographic Partners LLC in Washington, D.C. The travel and lifestyle magazine launched in December 2010, and is packed full of you-are-there photography, authentic travel experiences and inspiring narratives. nationalgeographic.co.uk/travel
National Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivalled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27% of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. nationalgeographic.com
National Geographic Society is a leading non-profit that invests in bold people and transformative ideas in the fields of exploration, scientific research, storytelling and education. It supports educators to ensure that the next generation is armed with geographic knowledge and global understanding. National Geographic Society aspires to create a community of change, advancing key insights about the planet and probing some of the most pressing scientific questions of our time. Its goal is measurable impact: furthering exploration and educating people around the world to inspire solutions for the greater good. nationalgeographic.org
Contact
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Pat Riddell, editor
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Maria Pieri, editorial director
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Matthew Jackson, managing director & publisher
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Anthony Leyens, CEO
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