Further expanding its digital presence, National Geographic Traveller (UK) launched its TikTok channel at the beginning of 2026. The short videos, covering travel topics such as the Northern Lights and city guides, have already garnered more than 30,000 views and aim to tap into viral trends to heighten brand awareness on the platform. 

By joining the ever-growing social media platform, the digital team behind National Geographic Traveller (UK) hopes to engage a growing audience of travellers using a fast-paced and immersive strategy. 

Berkok Yüksel, senior content strategist, said: “TikTok is now an indispensable channel within any modern brand portfolio, particularly for those prioritising authentic storytelling and meaningful engagement. By investing further in video production, we’re strengthening how we tell stories on the platform and we aim to reach new audiences in dynamic and culturally relevant ways.” 

Follow National Geographic Traveller (UK) on TikTok now: tiktok.com/@natgeotraveluk 

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About APL Media 
APL Media is a multi-award-winning content marketing agency and publisher, producing high-quality print, digital and live media across the travel and lifestyle sectors. Since 1997, it has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC, supported by brand extensions including guides, events and digital platforms. The portfolio also features Living360, a digital lifestyle brand covering wellness, travel, food, sustainability and culture, distributed via national media and its own platform. APL Media delivers custom content, branded campaigns, editorial consultancy, internship schemes including Step Up and leading events such as the Travel Media Awards. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also produced for national newspapers. 
aplmedia.co.uk