Project Description

THE CHALLENGE

The National Geographic Society was founded in 1888, and is the world’s largest non-profit scientific and educational organisation. The society’s media interests cover television, books, magazine publishing and websites, while the society’s travel magazine, National Geographic Traveler is one of the most widely read magazines in the world, with over 16 international editions but lacked a UK edition.

NGS required a local partner to launch the Traveler brand in the UK, develop a local voice and manage content across multiple platforms.

OUR SOLUTION

APL Media Limited launched National Geographic Traveller (UK) in 2010, building upon the Traveler brand with a unique magazine for the UK, published six times a year. A website and iPad edition quickly followed, while the magazine has since increased in frequency to 10 times per year.

THE RESULTS

Each issue of the National Geographic Traveller (UK) reaches a readership of 150,000, while the magazine has won multiple awards for its unique and engaging content.

Online, nationalgeographic.co.uk/travel is one of the UK’s leading travel websites, receiving over two million page views a year. The brand has attracted a large following on social media with 150,000 likes on Facebook, 46,000 followers on twitter and 38,000 on Instagram. In addition, the weekly newsletter reaches 26,000 inboxes a week.

The partnership has enabled National Geographic Society to further the reach of the Traveler brand, access additional revenue streams and harness the talents of a creative UK-based team, all at no risk.

We are delighted to have APL Media Limited as our partner on National Geographic Traveller in the UK. Their demonstrated successes within the travel category, coupled with their high editorial values, positions National Geographic Traveller well with both readers and advertisers alike.
Declan Moore, Senior VP of International Publishing, National Geographic