Case Study:

National Geographic Traveller Food Festival


The brief

To continue to expand the National Geographic Traveller (UK) brand into a dynamic experience and create extra contact points for engaging with UK travel enthusiasts.

Gennaro Contaldo cooking demonstration at the National Geographic Traveller Food Festival

Our approach

The National Geographic Traveller Food Festival offered readers a unique range of dining, drinking and learning experiences from all over the world.

At the heart of the event, our main room featured stands offering food from every corner of the globe, while in our two masterclass theatres, visitors learned how to make some of the world’s most exciting dishes from scratch. Elsewhere, our main stage featured some of the biggest names in food, while in Speakers’ Corner, our editors talked one-on-one to some of the culinary world’s most in-demand authors.

Key figures






Demonstrations & Talks


Accounts Reached



“The show was amazing for promoting Welsh food and drink. The quality of the consumers made the event, and their knowledge and questions were very impressive. We know people will visit Wales after the festival and we rate this as the best show this year.”

Food & Drink Wales
Exhibitor at the National Geographic Traveller Food Festival 2019