(Thursday 26 September): Here are three travel trends that caught our attention this week:

The rising demand for better value when booking flights

Travelport’s Global Digital Traveler Research reveals that, when searching for a flight, 86 per cent of travellers cite value as their top priority — although only 18 per cent book solely on cost. One of the key decision-making factors when looking for value travel is the quality of the digital experience on offer, as agreed by 71 per cent of respondents booking flights and over half of respondents booking accommodation. The research also shows that 48 per cent of travellers think augmented or virtual reality could help them better plan their trips.

https://marketing.cloud.travelport.com/Global-Digital-Traveler-Research-2019

Top Instagrammable destinations and experiences for 2019

Wego, an online travel marketplace in the Middle East and North Africa, has crowned London as this summer’s most Instagrammable holiday destination, with more than 118 million hashtags — beating Paris by 17 million. The findings also reveal that Dubai is the most Instaworthy culinary destination, with 26 per cent of all Dubai hashtags including #food. When it comes to the most popular Instagrammable experiences, millennials are enjoying outdoor activities in picture-perfect settings, such as stand-up paddle boarding New Zealand’s lakes or snorkelling in the crystal-clear seas of Croatia.

https://www.wego.com/pages/wego-reveals-top-instagrammable-destinations-and-experiences-for-2019

Where to experience Spain for less this autumn

The City Break Cost Index 2019, published by Spain-Holiday.com, highlights which cities travellers should visit to experience Spain for less, examining a range of factors from the price of airport transfers and eating out to the cost of accommodation. The report found Malaga, Valencia and Cordoba are the three best-value cities, while Palma, Barcelona and San Sebastian are the most expensive destinations. The findings also reveal that the average spending on city trips is £145 per person per night, 40% of which is usually spent on accommodation, followed by 34% on tourist activities.

https://www.spain-holiday.com/campaign/city-break-cost-index