Animated covers accompanying National Geographic Traveller (UK) magazine have allowed for a whole new level of immersion since their introduction in March 2025. Whether it’s scenic shots of Vietnam’s rolling landscapes or the dynamic culture of Spain, the award-winning cover stories have been brought to life with the help of the print, digital and design teams. 

Becky Redman, art director at National Geographic Traveller (UK), said: “We have welcomed the creative challenge of finding the best video that also reflects the inner pages of the cover story. Once it’s done, however, it’s an intense feeling of completion.” 

“By animating our covers, we paired the excitement of each new National Geographic Traveller (UK) issue with the power of our striking, high-quality photography on Instagram to capture a new audience,” said Berkok Yüksel, senior content strategist. “The result is a set of Reels that grabs our audience’s attention and feels native to the feed — reinforcing video as a core part of our content toolkit.  

Read more about the National Geographic Traveller (UK) brand, click here. 
To subscribe to the National Geographic Traveller (UK) newsletter, click here.   

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Notes     
National Geographic Traveller (UK) is published under licence by APL Media Limited, from National Geographic Partners LLC in Washington, DC. The travel and lifestyle magazine launched in December 2010 and is packed full of you-are-there photography, authentic travel experiences and inspiring narratives. nationalgeographic.com/travel      

For more information about National Geographic, visit nationalgeographic.com, find us on the National Geographic app or visit us at Facebook, X, Instagram, YouTube, LinkedIn, Pinterest and TikTok.   

About APL Media  
APL Media is a multi-award-winning content marketing agency and publisher, producing high-quality print, digital and live media across the travel and lifestyle sectors. Since 1997, it has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC, supported by brand extensions including guides, events and digital platforms. The portfolio also features Living360, a digital lifestyle brand covering wellness, travel, food, sustainability and culture, distributed via national media and its own platform. APL Media delivers custom content, branded campaigns, editorial consultancy and leading events such as the Travel Media Awards and Step Up. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also produced for national newspapers.  
aplmedia.co.uk