APL Media and The Independent embark on a new commercial collaboration
APL Media has officially launched The Independent Travel Marketplace, an initiative aimed at boosting advertising revenue while supplementing The Independent‘s existing advertising channels and agency-driven revenue model.
Under this partnership, APL Media’s sales team will undertake the important task of pairing of digital ads with contextually relevant travel articles on independent.co.uk, building on the recent revamp of its travel section.
One of the pivotal changes, rolled out in July 2023, involves categorising content based on destinations and specific themes. This new-look travel section now acts as a comprehensive platform for readers, spanning everything from timeless travel inspiration to practical destination guides and breaking travel news — all curated by leading industry journalists including Simon Calder.
Key features include:
- Tailored ad positions: Brands now can position their adverts alongside relevant travel articles, offering enhanced relevance and engagement.
- Guaranteed placements and impressions: Brands can expect assured placements backed by a commitment of 120,000 impressions over 12 weeks.
- Adaptability: The project offers diverse media packages, allowing brands the flexibility to periodically refresh their adverts, maintaining a current and pertinent brand message.
In summary, this collaboration between APL Media and The Independent offers a simple and beneficial advertising opportunity for clients looking to position their brands strategically in the travel sector.